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In An Age Of Universal Deceit, Telling The Truth Is A Revolutionary Act.......George Orwell

Sunday, February 12, 2017

More Retailers Drop Ivanka's Label

As an update to yesterday's post about Ivanka Trump's unprofitable brand name and Kellyann Conway's unethical promotion of the same via the White House, the news was shared by CNN earlier today that Sears and Kmart have also dropped Ivanka's goods from their stores. This is to be expected. Online sales of Ivanka's brand dipped 26% this past January by comparison to January of 2016. Brick and mortar stores have not done any better with it. There's no reason to continue wasting space on something that does not sell. Something that seems a bit convoluted and warped is the statement make by a senior marketer at "Ivanka Trump" Rosemary Young stated, "We believe that the strength of a brand is measured not only by the profits it generates, but by the integrity it maintains."

That's interesting. Every successful retailer measures its merchandise by the profits it generates. Elected officials, however; are measured by the integrity they maintain. It appears that the Trumps and their employees have mixed up priorities. At no time in Donald Trump's public life has integrity been a measure of anything he considers important. Generated profits, on the other hand, are a different matter, altogether to the Trumps.

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